We’re proud to launch it with our partner, Ticketmaster, who brings the value of G-Pass to an industry-leading set of venue clients, ” Rudin said to BusinessWire. “G-Pass is a massive benefit to both box offices and event-goers, dramatically increasing the value GrouponLive delivers to the market. G-Pass creates a voucher for the customer that “provides ticketing, seating, and barcode-scanning information right on the voucher - eliminating the need to wait in multiple lines.”Īccording to Groupon VP and GrouponLive General Manager Greg Rudin, the launch of G-Pass presents a win-win for both the consumer and the various venues who participate in GrouponLive. G-Pass cuts out the need for exchanging a voucher and instead allows GrouponLive customers to enter the venue with minimal hassle. Prior to the creation of G-Pass, individuals who purchased tickets through GrouponLive received vouchers, which they were then required to exchange for tickets at the event venue. Also included in the deal was access to Ticketmaster events, as Ticketmaster is now housed under Live Nation Entertainment. The joint venture between the two companies, dubbed GrouponLive, would offer access to tickets for upcoming Live Nation sponsored events, including concerts, sporting events, and theatre. Groupon, the online site that offers buyers the opportunity to purchase deals to various restaurants, stores, and events, expanded into the realm of live entertainment deals in 2011 when it teamed up with Live Nation. On April 12, 2012, Groupon announced that its GrouponLive website would be launching “G-Pass,” a new feature that will allow users to bypass box office and will call lines.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |